Who We Are & Who This Policy Protects

This Privacy Policy applies to all interactions with Aanneswaan Diiamond, operated by Anneswan Exim LLP (LLPIN: ACP-4275), a registered Indian Limited Liability Partnership engaged in the retail and wholesale of natural diamond jewellery. This policy governs personal data collected through our website, WhatsApp communications, in-store interactions, social media platforms (Instagram @anneswanexim725, Facebook), and any other touchpoint through which you engage with our brand.

We are committed to compliance with the Information Technology Act, 2000 (and its amendments), the IT (Reasonable Security Practices) Rules 2011, and the principles of the European Union’s General Data Protection Regulation (GDPR) where applicable to international customers.

Information We Collect & Why

We collect personal information to provide you with a premium, personalised jewellery experience. The categories of data we may collect include:

• Identity Information: Name, gender, date of birth (for anniversary/birthday communications where you opt in).
  
• Contact Information: Email address, phone number (including WhatsApp), delivery and billing addresses.
  
• Transaction Information: Purchase history, order details, payment confirmation references (we do not store payment card numbers or bank account details).
  
• Communication Records: Messages sent via email, WhatsApp, social media DMs, or contact forms — retained for service and quality purposes.
  
• Browsing Data: IP address, browser type, device information, pages visited, and time spent — collected through cookies and analytics tools to improve our website experience.
  
• Preference Data: Jewellery preferences, size measurements, occasion notes — shared by you voluntarily for personalised recommendations.

How We Use Your Information

Your information is used exclusively to serve you better. Specifically, we use your data to:

• Process and fulfil your orders, and communicate order status.
  
• Provide post-purchase support, warranty service, and jewellery care guidance.
  
• Send you information about new collections, exclusive previews, festive offers, and brand events — only if you have opted in to receive such communications.
  
• Personalise your shopping experience and recommend pieces suited to your preferences.
  
• Prevent fraud, maintain platform security, and comply with legal obligations.
  
• Improve our website, product range, and service quality through aggregated analytics.

We do not use automated decision-making or profiling that produces significant legal effects for any customer.

Cookies & Analytics

Our website uses cookies — small text files placed on your device — to enhance your browsing experience. We use:

• Essential Cookies: Required for basic website functionality. Cannot be disabled without impairing your experience.
  
• Analytics Cookies: Tools such as Google Analytics help us understand visitor behaviour in aggregate (no personal identification). You may opt out of analytics tracking through your browser settings or using Google’s opt-out tools.
  
• Preference Cookies: Remember your settings and selections for a smoother return visit.

By continuing to use our website after seeing our cookie notice, you consent to our use of non-essential cookies. You may withdraw this consent at any time by clearing cookies in your browser settings.

Marketing Communications

We send marketing communications — by email, WhatsApp, or SMS — only to customers and contacts who have expressly opted in to receive them. Each communication includes a clear and simple opt-out option.

You may unsubscribe from our marketing list at any time by:

• Clicking the “unsubscribe” link in any email from us.
  
• Sending an unsubscribe request to anneswaneximllp@gmail.com.
  
• Messaging “STOP” in response to any WhatsApp or SMS communication from us.

Opting out of marketing will not affect your ability to receive transactional communications related to your existing orders.

Data Sharing & Third Parties

We do not sell, rent, lease, or trade your personal information to any third party under any circumstances.

We may share limited data only with:

• Courier & Logistics Partners: Your name and delivery address, to fulfil your order.
  
• Payment Processors: As required to complete a financial transaction — we do not store payment credentials directly.
  
• Legal Authorities: Where required by applicable law, court order, or regulatory authority.

All third-party service providers are required to handle your data securely and exclusively for the stated purpose.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy, or as required by Indian tax and accounting laws (typically 7 years for transaction records). Once data is no longer needed for any legitimate purpose, it is securely deleted or anonymised.

Your Rights as a Data Subject

You have the right to:

• Access: Request a copy of the personal data we hold about you.
• Correction: Ask us to correct inaccurate or incomplete data.
• Deletion: Request erasure of your personal data, subject to legal retention requirements.
• Portability: Receive your data in a structured, commonly used format.
• Objection: Object to processing of your data for marketing purposes
• Withdraw Consent: Withdraw any consent you have previously given, at any time.

To exercise any of these rights, please contact us at anneswaneximllp@gmail.com. We will respond within 30 days.

Children’s Privacy

Aanneswaan Diiamond’s website and services are intended for adults (18 years and above). We do not knowingly collect personal data from individuals under the age of 18. If we become aware that we have inadvertently collected data from a minor, we will delete it promptly. Parents or guardians who believe their child has provided us with personal information are invited to contact us immediately.

Data Security

We implement industry-standard technical and organisational security measures to protect your personal data from unauthorised access, disclosure, alteration, or loss. However, no method of data transmission over the internet is entirely secure, and we cannot guarantee absolute security. We encourage you to use strong passwords for any accounts and to notify us immediately of any suspected unauthorised access.